Target Audience

The statics of the readers of Mixmag magazine is that the median age is 26 - 72% male and 28% female. They have a high disposable income to spend it on things such as nights out, festival tickets, new clothes and new technology. They spend little time watching TV especially on the weekends because they are out most of the time. 

My target audience is similar to those of Mixmag. The ages range from 17 - 29 and is more of an equal spilt from 67% male and 33% women. They will be social people who enjoy going out and have a passionate love for this genre of music. They will love finding out about all the new artists and upcoming events which is why they will buy my magazine. My target audience will range all over Europe and they love the dance music scene especially places such as Belgium and Amsterdam where worldwide festivals such as tomorrowland are held. My target audience will reach out to places such as Barcelona where festivals such as innovation in the sun are held.

The pictures below show the vast amount of people who attend these worldwide festivals who my magazine will be aimed at:

 

Tomorrowland festival Belgium 2012

 

Innovation in the dam 2011

 

This has taught me that my genre is listened to world wide and my magazine will have to relate to events and dj's from all over the world to reach the target audience.