Evaluation question 4

Who would be the audience for your media product?

My target audience for my production is young people aged from 16-23 that have a passion for Electronic Dance Music(EDM). They are also very sociable, enjoy going out with friends to clubs/raves or festivals. They are often up to date with the newest fashion and their look is very important to them. Not only do they have the newest clothes, they also have the newest technology such as the most up to date phone, laptops and ipods. This is so they can download, listen or find new music easily and quickly.

My target audience enjoy the buzz and adrenalin they feel when they hear there favourite artist/DJ live. They would have to enjoy the strobe lights and lasers and not be afraid of large crowds and this is what is often found at live performances of these kinds of artists/DJ's.

These people either have a part time/full time job (depending on age) or are still studying and their parents have a high disposable income. This is almost essential that the target audience are working class or upper class because endless nights out, festivals, clothes and the newest technology is not cheap. For example, Creamfields is the biggest EDM festival in the UK and a weekend ticket can range up to £250. Although there are other festivals which contain EDM, my target audience would want to visit Creamfields to get to see the most acts.

As I said before that the age range of my target audience is from 16-23, most events that take place within the EDM genre are strictly over 18 events. However, I feel like if you are going to become a EDM fan, it starts while you are slightly younger then 18 as you start to explore different music. Events such as Illegal raves will allow under 18's in where they can witness the atmosphere of this genre. Although not all young adults attend these raves because of the illegal status they have, some festivals do cater for all ages.

My target audience do not take life so seriously and want to have as much fun as possible. I feel that their favourite time of year would be summer. This is because during summer it becomes festival season, groups of friends often go on holidays together. In London during the summer people give off more of a friendly vibe which is what my target audience want. During the summer months it is more likely that they will drink more alochol and spend more times with their friends listening to EDM music.